Blueberry sales soared in the US, mainly due to frozen

Date : April 2020

Source :

In the week ending March 21, sales of fresh and frozen blueberries grew 25% and 116%, respectively.

Nielsen, a US information, data and measurement company, reported that sales of fresh and frozen blueberries in the United States were boosted in the week ending March 21: the expansion was 25% and 116%, respectively.

The higher sales of blueberries responded mainly to frozen ones. For Kasey Cronquist, chairman of the North American Blueberry Council (NABC), his demand responded to the need for consumers to seek longer-lasting projects.

However, from the NABC it was warned that this sales shot would have to be regularized. For this reason, Cronquist is awaiting the latest data on blueberry sales traffic on the retail channel. Sales are expected to decline, in a context in which some supply chains have been interrupted by COVID-19.

The NABC President noted that there is concern from the North American blueberry industry, ahead of the start of its national harvest season, about challenges in the logistics chain and market barriers hindering blueberry sales capacity.

In turn Cort Brazelton, CEO of Fall Creek Farm and Nursery to Portal Fruticola, indicated that there has been less traffic in stores and that consumers are making fewer impulsive purchases of high-value fresh products.